A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck.
Movie trailers have now become popular on DVDs and Blu-ray Discs, as well as on the Internet. Of some 10-billion videos watched online annually, movie trailers rank #3, after news and user-created video.
Where might a trailer be seen? How will different formats affect the viewing of the trailer?
Where might a trailer be seen? How will different formats affect the viewing of the trailer?
A trailer can be viewed via a large range of formats, more traditionally in the cinema and televisions. More recently in the 'new media' trailers are available to watch on computers, laptops, smart phones and iPads: this is mainly through viral marketing on the internet. The large amount different formats increase the number of viewings a trailer will receive due to there being so many ways of watching film trailers.
What are genre conventions? What role does iconography play?
Iconography is very important in defining the genre therefore attracting the audience's attention to watch the whole trailer and be persuaded to watch the entire film. The Audience need to recognise the iconography included almost instantly to be able to define the genre. A genre convention is a typical trope of plot, character, setting, icon, theme or effect in a genre story.What are genre conventions? What role does iconography play?
REBECCA BYNG
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